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Groovin keeps your CRM aligned with everything happening on LinkedIn — messages, InMails, connection invites, and relationship signals — without manual data entry. Built for B2B sales teams, startup founders, and VC investors who prospect on LinkedIn and close in their CRM. The Groovin MCP Server extends this further: it gives your AI assistant direct access to your LinkedIn network and inbox, combined with full CRM context, so you can automate prospecting workflows in plain language.

Overview

What the Groovin MCP server does and how it keeps your data safe

Setup

Connect Groovin MCP to Claude, Cursor, or any MCP-compatible AI platform

Tools Reference

All 9 MCP tools — description, parameters, and examples

Use Cases & Skills

Ready-to-run prompts and pre-written skills for common workflows

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What you can do with Groovin MCP 💡

Import & sync to CRM

Pull LinkedIn conversations since a given date and add missing contacts to your CRM automatically

Draft follow-ups

Find conversations where you sent the last message days ago and generate context-aware replies

Morning inbox briefing

Scan your LinkedIn inbox from the last 24 hours, flag high-priority threads, and draft replies

Find hidden leads

Surface new connections you haven’t contacted yet and match them against your ICP

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Why Groovin MCP is different

Attio MCP and Affinity MCP can only see data that has already been synced into your CRM. Groovin MCP reaches directly into your live LinkedIn network, inbox, and pending invites — giving your AI assistant access to conversations and relationships that have never touched the CRM yet. That’s the data you need to decide what should be synced, who to follow up with, and what’s worth escalating.
Groovin currently supports Attio and Affinity as CRM integrations. HubSpot support is coming soon.